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Jul. 12th, 2005 09:29 pm
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"The billboard features the ubiquitous red Coca-Cola wall painting, commonly found across India. Directly preceding the Coca-Cola ad, and part of the billboard, is a dry water hand-pump, with empty vessels waiting to be filled up with water - a common scene in India, particularly in Chennai.

On July 11, 2005, the law firm of Daniel & Gladys, who represent Coca-Cola's Indian subsidiary, sent a letter to Mr. Haksar threatening him with serious legal actions unless the billboard was replaced 'unconditionally and immediately'. Coca-Cola would seek Indian Rupees 2 million (US$ 45,000) for "incalculable damage to the goodwill and reputation" of Coca-Cola, and also sought an 'unconditional apology in writing'."
http://www.indiaresource.org/news/2005/1077.html

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Uh... How about you taking people's water that they need to survive for your fucking profit margins... Maybe it's just me... But it seems that maybe it's THAT which is the actual cause for "... damage to the goodwill and reputation"!!!

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