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symbioidljPop Ups!!!
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So you're lounging at home watching the heartwarming movie "Father of the Bride Part II" on TV. Actor Steve Martin is stressing. His wife and daughter are both pregnant. And then --- bam! --- up pops an advertisement superimposed over part of the TV screen.
"Expecting a baby?" the ad asks. "Call American Express Financial Services."
Within about 10 seconds, the ad is gone as the movie rolls on in the background.
The experimental ads ran this summer on TNT, and executives at the Atlanta-based cable network don't rule out using more pop-up ads.
--------
So you're lounging at home watching the heartwarming movie "Father of the Bride Part II" on TV. Actor Steve Martin is stressing. His wife and daughter are both pregnant. And then --- bam! --- up pops an advertisement superimposed over part of the TV screen.
"Expecting a baby?" the ad asks. "Call American Express Financial Services."
Within about 10 seconds, the ad is gone as the movie rolls on in the background.
The experimental ads ran this summer on TNT, and executives at the Atlanta-based cable network don't rule out using more pop-up ads.
