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symbioidljThis is the dawning of the age of Aquarius. I wish Jesus was almighty and shit and he could come back and smite these assholes.
Taieb says his water is sold with the best intentions.
Taieb says his water is sold with the best intentions.
The 11 bottles in the company's collection bear prayers and impressively detailed images of Jesus Christ, St. Michael and the Virgin Mary. Spiritual Water joins a broad slice of feel-good products -- Testamint, Bible Gum and other bottled waters -- emerging at the intersection of religion and commerce, entrepreneurship and pop culture.
"There is a great history of people using religious images to sell products," says Daniel Sack, an administrator at the University of Chicago Divinity School and author of "Whitebread Protestants: Food and Religion in American Culture." "You are talking about combining the great American traditions of religion and consumption."
...
"We are trying to connect people with God, not take advantage of people," he says, adding that 10 percent of his company's profits will go to charity. "Water is just the vehicle for a positive message."
