symbioidlj | (no subject)

Just wow...

I can't believe that a lawyer for a national firm is actually arguing such asinine things...

Re/Max says local agency's logo too similar to its own

A dispute has erupted over a trademark request filed by Rehava Real Estate Store, a small agency in North Charleston.

Re/Max, a national real estate franchise, is challenging the agency's filing, saying the Rehava name and logo design are too similar to its own.

Rehava said it sees little if any resemblance.

"When I first got this case, I went back and double-checked to make sure I had the right file because they don't even look similar to me," said Rehava attorney Doug Kim.

Adam Scoville, Re/Max's legal counsel, said he can explain.

First of all, both names start with "r" and have logos with accent lines near the letter "e," he said.

"It goes beyond that," Scoville added. "If you chop the top off of the 'h,' you (almost) have the 'm' in Re/Max. The next letter is an 'a,' and if you take the 'v' then you have half of an 'x.' "